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  • Hala Youssef

    ⭐⭐⭐⭐⭐

    Thank you❤️
    I’ve honestly tried soo many self tanners including loving tan, bondi sand (orange undertone), st tropez dark (green undertone) and found your brand by coincidence in maison 69 and decided to try it, two days later I purchased another two boxes. It’s just perfect with the most natural color, no staining and even smells nice.💕💕

  • Mai Gamal

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    Tbh at first I was skeptical how a white foam totally and I mean totally transparent will get me tanned and it will be waterproof! 100% waterproof tbh it felt like a bit far off and I thought it wouldn’t work but actually it worked and it worked a bit too well hahaha I applied on a small area just to test it and I really got tanned! And the color lasted around 4-5 days! I don’t know how you did it bs proud this is an Egyptian brand really great job

  • Mariam Gamal

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    touhfaaa i loved how natural it looked
    I can't believe this is an egyptian brand gread job
    all my friends though i just got back from sahel hhahahah this is magic
    i was afraid it would wash off easily but i have been to the pool and the sea and it did not move amazing

  • Meirna Tarek

    ⭐⭐⭐⭐⭐

    I could not get tanned even if my life depends on it i get burned SOOOOO easily finally i got tanned and without all the hassle that comes with tanning in the sun

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Our Story

Truelement is the first Egyptian and Middle Eastern brand to launch a high-performance self-tanner — designed for women who value effective self-care rooted in science.

Founded in Egypt, Truelement combines thoughtful formulations with active ingredients that deliver visible, real results. Our name reflects our philosophy: “True” for our commitment to honesty and effectiveness, and “element” for the powerful building blocks behind every formula.

We aim to expand our product portfolio with the same integrity and intention — creating self-care products that empower confidence, one formula at a time.